By embossing relief is imparted to the material, usually cardboard, as it has a rigid structure and retaining the relief. Thus emphasizing certain elements of the press – logo, text and more. It may be different and the elements of the press. Even on a white box can be talks aimed logo and legible text font big enough. For embossing are made special polymer clichés. It can be combined with hot stamping, UV varnish, laminate.